Mahindra & Mahindra Limited is committed to protecting the privacy and security of your personal data. Your privacy is important to us. 

This Privacy Policy provides you with information on how Mahindra & Mahindra Limited, Gateway Building, Apollo Bunder, Mumbai 400 001, Maharashtra, India (“we” “us” “our”) processes or shall process your personal data for the purpose of offering our products and services through our website https://mahindrafarmmachinery.com (“Website”) and how you can exercise your privacy rights. We want you to be confident that we are looking after your interests and that is why we have set out our data privacy practices in this Policy. 

Before using this Website, you should review the Privacy Policy and the Terms of Use. By using this Website, you are consenting to the processing of your personal data as set forth in this Privacy Policy. You are under no obligation to provide the personal data that we ask you for. However, if you do not provide your personal data, you will not be able to make use of all the features or avail the products and services offered on this Website. 

1. Personal data that we collect: 

We collect your personal data directly from you during enquiries or when requesting for products or services (viz., name, mobile number, email id, city and State of your residence) when you provide us with it at the time of completing the enquiry form or when requesting for a service or a call back to know more about our products or its price and services from our authorised dealership. 

In the course of your visit of this Website, we will automatically collect the following information: 

• The selected page on our Website (URL) and the time spent on those pages 
• Date and the time of your visit of this Website 
• Your IP address 
• Name and version of your web browser 
• The website (URL) you have visited before you accessed this Website 
• Certain cookies (see point 2 below) 

We may use a third-party service provider to assist us with some features of our Website. Our service provider will receive your personal data on our behalf and will not be permitted to use it for any other purpose. We do not sell your personal data to anyone. 

Where we receive personal data from you directly, you will be responsible for ensuring that such data is given to us in compliance with applicable data protection laws. 

There is no obligation to provide the data that we ask you for. However, if you do not provide your personal data, you will not be able to make use of all the functions of this Website or know more about our products or services. 

2. Cookies 

To improve your experience on the Website, we collect, use and store cookies. A cookie is a small file that may be installed on your device when you visit a software application and is used to identify the user or device and to collect information. Cookies are generally used to provide users with additional functionality within the application. They may for example be created to keep track of your visit and support your navigation of the Website, help you resume where you left off and/or remember your preferences and settings when you visit the Website again. Cookies cannot access, read or modify any other data on your device. 

Most of the cookies used on this Website are so-called session cookies. They are automatically deleted once you leave the Website. On the other hand, persistent cookies remain on your device until you delete them in your browser. We use persistent cookies to recognize you when you visit this Website the next time. 

If you want to control the cookies installed on your device, you can modify your browser settings so that it notifies you when an application wants to install a cookie, or you can block cookies altogether. You can also delete cookies that have already been installed on your device. Refer to the 'Help' function within your browser for more information on how to do these things. By showing how and when our users use this Website, it can help us to improve our Website on a continual basis. 

Please note, however, that disabling cookies might affect your online experience and/or prevent you from taking full advantage of the Website. 

3. Purposes for which we process your personal data 

The use of your personal data is subject to the privacy policy in effect at the time of our use.  

We will process your personal data for the following purposes:  

• to provide products and/or services and communicate with you (including through WhatsApp) about products and/or services offered by us. 
• to make this Website and all its functionalities, features, products and services offered thereon available to you and to further optimize and develop them. 
• to provide you with location-based services on the Website. 
• to create usage statistics of this Website, data analysis, identify usage trends, determine the effectiveness of our promotional campaigns and to evaluate and improve our services, products and your user experience. 
• to monitor how our Website is used to enable us to detect and prevent fraud, other crimes, misuse of our Website as well as to investigate attacks thereon. 
• to provide you with needed assistance when you show interest in the products and/or services offered by us. 
• to monitor how our Website is used to enable us to detect and prevent fraud, other crimes, misuse of our Website as well as to investigate attacks thereon. 
• to provide and process enquiries, price requests or service requests initiated by you. 
• to anticipate and resolve problems with any products and/or services supplied to you. 
• process, disclose, transmit, and/or share your personal data with third parties which have business or contractual dealings with us. 
• to provide you with relevant information regarding products and/or services including special offers or promotional material, unless you have opted not to receive such information. 
• to comply with legal and contractual obligations. 

We endeavour to collect only such information that is reasonably necessary to perform the services for you or to respond to your queries. 

4. Legal basis of processing 

We can only use your personal data if we have a legal basis for doing so. We process your personal data provided by you either (i) on the basis of our prevailing legitimate interest to achieve the purposes set out above; or (ii) on the basis of the necessity for the performance of the contract we have concluded with you or to take steps at your request prior to entering into such an agreement; or (iii) on a voluntary basis for specified purpose(s) in respect of which you have not indicated to us that you do not consent to the use of your personal data for that specified purpose(s); or (iv) on the basis of the necessity to comply with legal obligations to which we are subject. If we process your data based on your consent, we will ask for your consent in a separate process. You are free to withdraw your consent at any time by writing to us at the contact given in point no. 11. 

5. Links to other websites and applications 

The products and/or services on this Website may contain links to other applications whose privacy policies differ from ours. We strongly recommend that you review the privacy policy of every website or application that you visit prior to providing your personal data. We have no control over and assume no responsibility for the content, privacy policies or practices of such websites, applications, or the products and/or services that are offered thereon. If you provide your personal data to any of those websites or applications, as the case may be, then the processing of your personal data shall be governed by their privacy policies. This Privacy Notice applies to our Website only. 

6. Transfer of your personal data: 

We share or disclose your personal data only when necessary to provide our services or conduct our business operations. As far as this is necessary for the purpose set out above, we will transfer your personal data to the following recipients: 

• Service providers including empanelled vendor(s) that we use to support us on the functionalities, development and maintenance of the Website including provision of customer service as well as for the reasons consistent with the purposes for which information (including personal data) was collected and/or other purposes as per applicable law.  
• Public authorities (which includes government agencies, law enforcement and other public authorities) to comply with legal obligations and respond to requests from them, to prevent or detect or investigate offences or cyber incidents or for the prosecution or punishment of offences, to raise or defend against legal claims and to protect our users, systems, products and/or services. 

We only transfer your personal data to recipients that have an adequate level of data protection by implementing appropriate technical and organizational security measures, or we take measures to ensure that all recipients provide an adequate level of data protection as prescribed by applicable law.  

7. How long do we keep your personal data 

We will retain your personal data which we have collected for as long as we reasonably consider it necessary for achieving the abovementioned purposes and as is permissible under applicable law. This is determined on a case-to-case basis. We will delete your personal data whenever you request us to do so. However, we may archive and/or retain your personal data for as long as there are statutory retention obligations or potential legal claims are not yet time barred. 

8. Security of Personal Data 

We are strongly committed to protecting your privacy and the security of your personal data. Accordingly, we implement reasonable security practices and procedures in relation to the personal data and other information that is processed by us. 

While we endeavour to always protect our systems, sites, operations and information against unauthorised access, use, modification, and disclosure, but due to the inherent nature of the internet, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe and secure from intrusion by others. 

You too have an important role in protecting your personal data. You should not share your user id, password or other authentication data provided to you with anyone. If you have any reason to believe that your user id or password has been compromised, please contact us as detailed below in point no. 11. 

9. Children’s Privacy 

We do not knowingly collect or solicit personal data from minors. Our products and/or services are not designed for any person who is under 18 years of age, and we do not knowingly permit such persons to register with us for the provisions of products and/or services offered by us on our Website or permit such persons to share information through any of the web forms. Further, we do not undertake tracking and behavioural monitoring of children or targeted advertising directed to minors. 

In the event that we learn, we have unknowingly collected personal data from a minor without verifiable parental consent, we will erase such information. 

If you believe that we might have any information from or about a minor, please contact us immediately using the contact information provided in point 11. 

10. Your rights in connection with your personal data 

We respect your right to access and control your information, and we will respond to requests for information and, where applicable, will correct, amend, or delete your personal data. 

In such cases, we will need you to respond with proof of your identity before you can exercise these rights. Please note that applicable law might require that we cannot comply with every request. We will be required to keep your personal data due to statutory retention requirements despite your request for erasure. 

Under applicable law, you have, among others, the following rights (under conditions set out in applicable law): 

• Right to access information about your personal data: At any point, you can contact us for a summary of personal data which is being processed, the processing activities undertaken, the identities of all those persons with whom your personal data has been shared by us along with the description of the personal data so shared, and any other information related to your personal data. 
• Right to request correction: If your personal data is incomplete, inaccurate or misleading, or out of date, you can inform us about the inaccuracy, and your personal data will be corrected and updated. Notwithstanding the obligation on us to put in place all necessary means to maintain the accuracy of your personal data, you agree to provide us with accurate personal data at all times and you will notify us promptly upon any changes to your personal data. 
• Right to request erasure: If you believe that we should discontinue processing your personal data, you have the option to request the deletion of your personal data, unless retention is necessary for a legal purpose. 
• Right of grievance redressal: We are committed to protecting your personal data collected by us. However, in case of any act or omission regarding the performance of our obligation in relation to your personal data or in the exercise of your rights under applicable law, we encourage you to contact us using the contact details provided in point 11. 
• Right to nominate: In the event of death or incapacity to exercise these rights, you can nominate any other individual to exercise such rights. 
• Right to withdraw your consent to process your personal data: You can request us to restrict the processing of your personal data. You can withdraw your consent at any time, to the processing of your personal data for which consent was sought earlier. You can withdraw your consent easily by contacting us on the details given below in point 11. The withdrawal of consent previously granted for the processing does not affect the lawfulness of the processing until the withdrawal. If you have consented to our processing of your personal data, you have the right to withdraw your consent at any time, free of charge. However, opting out will result in cessation of the intended services. 
• Right to make a complaint to the Data Protection Board of India: You also have the right make a complaint to the Board, in such manner and as may be prescribed by the Board. 

For exercising any of your rights, you can write to us at [email protected]. We will need you to furnish proof of your identity before you can exercise these rights. M&M may not be able to process any requests made in the event the user fails to identify themselves or if M&M is unable to authenticate such a user. M&M may also decline to process requests that are unreasonably repetitive, requiring disproportionate effort, jeopardizing the privacy of others, or would be extremely impractical. 

M&M shall not charge you for fulfilling any of the above requests. However, if the fulfilment of any such request leads to certain costs being incurred by M&M, then M&M will notify you prior to processing such request. 

It is important that the personal data we hold about you is accurate and updated. Please write to us if the personal data given to us changes during the period for which we hold it. 

If you are no longer interested in receiving any correspondence and/or other marketing or promotional information from us, please e-mail your request to us at [email protected] 

11. Our contact details 

If you have questions, concerns or comments regarding this Privacy Policy or want to express your grievances regarding the processing of your personal data, please contact at [email protected] 

12. Changes to the Privacy Policy 

We reserve the right to change this Policy at our sole discretion at any time. Any material changes to the Privacy Policy will be posted on this page. We encourage you to review this Policy regularly for such changes. The updated Privacy Policy will take effect as soon as it has been updated. 

This Privacy Policy was last updated as of 23rd November 2023.